Nataly Freydin Product
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OZNA SCADA

Role
End-to-End Product Design & Design Lead
Type
SaaS · CMS · Web App
Timeline
2 years + ongoing
OZNA SCADA

About

OZNA SCADA is a comprehensive system for the oil & gas industry: (1) a Dispatching System for remote monitoring of field facilities (visualization, status tracking, indicators, charts, tables, reports); (2) an Editor (a unique feature with no direct analogues) — a Figma-like toolkit to create and configure tables, charts, mnemonic diagrams, macros, and automated calculations. Available as web and desktop. Combines AlphaSCADA and MasterSCADA functionality while surpassing them in design, usability, and architecture.

OZNA SCADA

Challenges & Goals

No initial design assets (no sketches, prototypes, concepts); weak market benchmarks; need to set an architectural approach and introduce design thinking; build a design system and core screens for a large-scale solution; hire and lead a design team.

OZNA SCADA

My contribution

Full product design cycle from scratch; design system, guidelines, UX architecture; user scenarios; hired and managed a team of 5 (tasks, reviews, feedback); tech lead for key implementation decisions; collaboration with product owner and experts; oversight of development, QA, UX testing, metrics.

OZNA SCADA

Process

Research & analysis → Sketches & wireframes → Prototyping → UI design → Development handoff → QA & testing → Product support.

OZNA SCADA

Results

Delivered a fully developed, patented product that set a new industry standard; launched and adopted by multiple companies; 100+ screens and a mobile app for one-time login codes; grew from individual contributor to design team leader.

Closing note

This project became the largest and most complex in my career.

OZNA SCADA