End-to-end design for complex product problems.
Senior Product Designer with 5+ years in enterprise SaaS and a foundation in product & project management. I connect business goals, user needs, and engineering reality — so solutions actually get built and deliver value.
NF Your portrait How I work
I anticipate product and technical constraints early.
I optimize flows and processes, not just screens.
I design solutions that actually get built and deliver value.
- 20+ shipped R&D products in a Fortune Global 500 company
- 5+ AI-powered products designed & built end-to-end
- 3 registered software development patents
- MBA in Technology Management — University of Haifa
- B.Sc. in Business Informatics — systems & data focus
- Scrum Master — cut sprint cycle time by introducing Agile workflows
Design Philosophy
With over 5 years designing interfaces for startups and global companies, I bring an agile approach, technological depth, and a comprehensive vision that turns complex ideas into successful products.
Product-Minded Design
My design process doesn't start with pixels, but with understanding the business problem and user needs. My background in analytics and business administration lets me naturally bridge product requirements with precise visual solutions.
Engineering & Technological Vision
Coming from a background in software testing and patent development, I design feasible interfaces with a deep understanding of the underlying architecture. This shortens development time and prevents errors.
End-to-End Ownership
My experience in startups has driven me to lead complete lifecycles: from research and concept definition, through UX/UI design, to close collaboration with development teams through launch.
Data-Driven Design
Every design decision is backed by user research and solid metrics. Good design is measured by real-world results — improving conversion rates and usability over time.
Collaboration & Agility
Working in large, multidisciplinary teams has taught me to communicate design clearly to developers, product managers, and stakeholders, and to adapt quickly to change.
Experience
- Led the end-to-end design process for 6+ complex SaaS products.
- Established, managed, and maintained a scalable Design System, streamlining development and enabling cross-product consistency.
- Partnered in research and specification of product solutions that resulted in 3 registered software patents.
- Outlined long-term design strategy and solved complex business challenges for the company's core platforms.
- Characterized and designed a large-scale AI-based product from scratch, building a complex UX architecture.
- Improved core interfaces, landing pages, and e-commerce flows, leading to an increase of over 20% in conversion rate.
- Collaborated with product managers, developers, and stakeholders to translate business requirements into effective UI.
- Managed research and conducted usability testing for data-driven iterative improvements.
- Characterized and designed digital enterprise systems and SaaS platforms, from ideation to high-fidelity screens.
- Simplified complex business processes and use cases in internal systems, making them accessible and efficient for end users.
- Provided close handoff support to development teams throughout implementation to ensure a high finish level and technical UI accuracy.
Education
My background in Business Informatics gave me a multidisciplinary foundation that helps me approach UX/UI design with a strategic mindset — front-end development, data analysis, marketing, and business-process modeling. It lets me collaborate effectively with cross-functional teams and design interfaces aligned with both user needs and business goals.